The Author, Chris Seagal is a Fellow of the Institute of Sales & Marketing Management. With over 15 years senior sales experience with Blue Chip organisations, Chris is now the founder and Managing Director of Seagal Investigations Limited with their head office in Bournemouth, Dorset UK and several satellite offices around the globe. Chris has used his knowledge and skills to produce a modern, forward thinking company that has an emphasis on client care and professional service.
Creating a Brand
A brand is an identity given to a product or service that can be in the form of a logo, a sign, or an image. Some of the most well known brands are very simple but powerful images. Creating a brand is easier than you think, marketing your brand, believe it or not, can be just as easy.
Many small businesses will already have the beginnings of a brand i.e. a basic logo. To be a successful brand a business needs to focus on what image they would like to project with their logo, do they want a corporate image, a friendly local company image or perhaps an image that really stands out. When deciding on a logo to ‘front’ your business care needs to be taken to ensure that your brand logo isn’t too gaudy or garish as this can look tacky and may do more harm than good to your brand; rather than attracting positive attention. Your brand should be distinctive but perfectly suited to your industry, it goes without saying that a sports car may look impressive and imposing as a logo or brand image but it has no purpose for example if you were a builder.
Businesses need to consider that a brand is more than just a logo, it is the foundation of your business, it is the reputation you will build and develop as time goes on; moreover it is how your clients see and recognise you in the midst of a competitive arena.
In order for your brand to receive the maximum exposure, your brand logo should appear on all your marketing, stationary and online media i.e. websites, blogs, Facebook, Twitter and should always accompany any visible reference to your company.
With a lot of effort your brand will eventually become easily recognised in the market place and anyone who sees your logo should immediately associate your brand name with quality service and value for money.
Building a brand can be as simple as building your business, however, it pays to spend time and effort ensuring that you have the most professional business image possible. By working with a quality brand-building specialist business to design your logo, stationary and any marketing literature you can ensure that there is quality and consistency throughout the process. Projecting a consistent brand in terms of colour schemes, fonts, images, logo design cannot be overstated. Producing marketing literature that complements your website and stationary is very important as it offers a professional crisp and clean image of your business.
Understandably, not everyone has the budget for elaborate professional branding, however, a simple logo and a colour scheme is a very good start in creating a “Brand” for your company, think of your company as a valuable asset and develop it in a way that projects and instils confidence in your clients.
Related articles
- Questions to keep in mind when designing a logo (promodirect.com)
- Essential Logo Design Tips (brighthub.com)
- How to Design Your Own Letterhead (brighthub.com)
- The Product Called You (personalbrandingblog.com)
- HTML5′s New Logo:What’s in a Name, or Rather, a Logo? (reelseo.com)
- Clearwire’s Logo Wins a Round Against Sony Ericsson (pcworld.com)
- Communities Rebranding to Increase Pride and Tourism Dollars (logodesignworks.com)
- The Ultimate Guide to Creating Your Blog Logo (problogger.net)
- Brands Out Of Control (my-creativeteam.com)
- Twitter Branding 101: Logo or “Face?” (pr-squared.com)
- Why We Care About Corporate Logos (customerthink.com)
Related posts:
Follow Us!