Mention the word marketing in many small business circles and immediately the thought of selling, advertising and ‘moving the product’ springs readily to mind. This common view reduces marketing to a ‘shove my product down your throat’ type exercise and invariably involves a frantic need to get the name out there by means of ads, [...]
Many people starting out in the private investigations industry believe that the entire world is their market – as a result, they market their services with this firmly in mind. The difference in being successful or unsuccessful in this industry is based on more than being an exceptional investigator. Marketing skills, management techniques and having [...]
Networking is an extremely effective method of building a business but it seems, despite all those breakfasts eaten and those hundreds of business cards handed out, not everyone finds success with it. So, why does business networking prove to be so unfruitful for so many people no matter how hard they work at it? Is [...]
Niche marketing, also referred to as concentrated marketing, is an attractive proposition when company resources are limited. In niche marketing, a company targets a large share of one or a few market segments, rather than concentrating efforts on a small share of a large market. Identifying and targeting markets not adequately served by competitors can [...]
The Author, Chris Seagal is a Fellow of the Institute of Sales & Marketing Management. With over 15 years senior sales experience with Blue Chip organisations, Chris is now the founder and Managing Director of Seagal Investigations Limited with their head office in Bournemouth, Dorset UK and several satellite offices around the globe. Chris has [...]
We now live in a digital world and the internet is now the most popular medium used to source services and products. Any private investigator that doesn’t have an internet presence is most definitely missing out on projecting themselves and their business into the world-wide business arena. But is it enough just to have a [...]
Before the advent of web 2.0 many businesses didn’t have a website. In those days building a website was no easy task. It was an expensive undertaking and was the sole domain of the professional web designer. Things have moved on since then and now there aren’t many businesses in the market place that don’t [...]
Twitter is a micro blogging networking application that was originally intended for social networking and has been around now for a number of years. However, like Facebook; as well as being widely used for social reasons, Twitter has been commandeered by internet marketing experts and businesses and is now also used as a medium for [...]
Facebook Pages are an effective solution of choice for corporations and brands looking to advertise their products or services. At the last count there were 500 million active Facebook users across the globe. In a nutshell Facebook provides access to a huge pool of potential clients; a fact which any emerging Private Investigation Agency would [...]
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