At the last count there were 500 million active Facebook users across the globe. In a nutshell Facebook provides access to a huge pool of potential clients; a fact which any emerging Private Investigation Agency would do well not to overlook.
Social media has a massive influence on any business or service and the Private Investigator is no different. When any business uses a medium such as Facebook to market their services, they are likely to have 50 percent more marketing exposure than using the more traditional marketing media.
The primary function of a Facebook Page is to build a social network which enables a business to engage with as many people (or other businesses) as possible. After all it makes sense that the more people that know about your Private Investigation Agency the better. Having the facility to achieve this for free or at little cost is a bonus to any fledgling business.
Many entities that have used Facebook to advertise their businesses report that they have successfully gained a huge amount of free or low-cost exposure and brand awareness for their business as well as a significant increase in traffic to their web site.
The Benefits of using Facebook Adverts to Market a PI Agency
- Greater ability to connect with your target clients
- Connect with more than 500 million potential customers
- Target or Profile your clients using age, location and interests
- Deepen your business relationships
- Promote your Facebook page or web site
- Build a ‘hub’ or community around your business
All in all Facebook is an invaluable tool to the Private Investigator who is trying to market an agency successfully. You can do a host of things to market your business, add value, and empower your clients. It definitely creates an invaluable opportunity to build upon that and to further your brand presence in the online space.
- Goldman Investment Gives Facebook $50B Valuation (newser.com)
- Goldman Sachs Staff Learning About Facebook (allfacebook.com)
- DealBook: Facebook Deal Offers Freedom From Scrutiny (dealbook.nytimes.com)